Art Spectrum is a leading Fine Art manufacturer in Australia, producing Oil Colours, Watercolours, Gouache, Pastels, Inks, Primers, Mediums, Varnishes and Solvents. In 2018, I was approached by them, to design and illustrate the new cover art for their latest line of art pads. Using all AS products, we had to create 6 different pieces of artwork, as well as update the overall design. As they are Australian owned and operated, the theme that we collectively chose, was Australian native flora.
Each artwork has been hand drawn, using all Art Spectrum products for its own unique look.
The pads are now stocked in all major art supply stores across Australia and over seas.
The Top 50 Public Sector Women initiative was launched in Victoria in 2017.
Over three years, 150 alumnae have been recognised for their leadership, inspiration and accomplishment.
IPAA Victoria wanted to showcase these amazing women, in a way that highlighted their incredible efforts, and show diversity. With the idea that ‘greatness comes in all shapes and sizes’, the branding for this event was created. Dynamic, diverse and colourful, much like the women who were being nominated for these awards.
In 2014, an exhibition was launched for underground artists to bring their work into the public eye. Working with the Venn Gallery in Perth, along with many young and talented artists, the exhibition ran for a month. The theme of the exhibition was simply 'Somewhere Else'. They had to take that phrase and interpret it in any way they liked.
The result. Hundreds of people sharing and supporting these local artists, and giving them the platform to get their career started.
Everyone loves a celebration, and custom made wedding invitations add that extra touch. The brief was simple. To create a personalised wedding package, that reflected the characteristics of the 2 people it represented. Bright, beautiful and bold.
IPAA Victoria is a self-funded, membership based organisation. Their values focus on integrity, inclusion, diversity, and agility, just to name a few. They needed an annual report designed, which reflected these values, and also gave them a fresh, approachable and bold look. They wanted their members and stakeholders to get excited!
Visualized through bright colours and strong graphic elements, this concept draws on IPAA’s brand values, and shows off a new side to the organisation.
To celebrate summer in one of Melbourne's most popular rooftop venues, The Carlton Club decided to throw a Spritz themed party. With 10+ spritz cocktails on offer, they wanted something fun, quirky and bright to represent this.
Kassette is a weekly night held at one of Melbourne’s most iconic rooftop bars, The Carlton Club. Only playing music from the 70-90’s, with guest DJ’s every week, Kassette is always a fun night of disco and dance.
Odd Creetures is a clothing and apparel brand, selling a wide range of products and collateral. Taking inspiration from the steam punk era, combined this with the fantastical beasts and mythical creatures, it uses this visual language to draw attention.
Nestled in the rolling hills of Pickering Brook, Golden Pick Cider House was established over 30 years go. A family owned and operated business, that had character, potential and room to grow, but was lacking in the professional edge it needed to take on new competitors. The brief was simple. Create an annual report that will make this company stand out against all other competitors in the area.
When farming meets the city. Cheq is a farming and lifestyle magazine targeted at those wanting to make the transition from the city life, to the country life. Its aim is to give insight into all areas of farming, gardening, sustainable living and health.
Re-branding for a construction company based in Melbourne
Based in Perth, WA, this 5 folk piece band wanted to take the next step in branding themselves, to gain more exposure and really start their musical journey. They wanted something that reflected their raw talent, magical lyrics and catchy tunes.
The Carlton Club wanted something new and fresh for their weekly disco night, called 'Friday'. Steering away from the old branding which was 70's style lazer, they wanted something that was more contemporary, bright and bold.
In 2017, the Essendon Farmers Market began at Essendon Primary School. It is a bi-weekly market, that sells a large range of fresh produce, baked goods, dairy products, coffee and much more.
Lollypop Face Painting wanted their brand to stand out as approachable, clean, and friendly. Not only did it have to appeal to children, but more importantly, the parents. The key goal was to make sure it wasn't 'over the top' with colours and images like a lot of the existing brands in Melbourne have. This was achieved by having one hero image that has all the colour, and contrasts with the grey type.